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Email Marketing

How can you use email marketing in your business?

There are at least a few benefits of email marketing that make it the perfect choice for your digital marketing. And GetResponse offers a suite of email marketing tools designed to deliver tailor-made offers to your contacts when they’re most active. You can build an effective email marketing strategy in a just few simple steps, without breaking the bank

Flexible templates and automated tools make sending an email a breeze

Creating great email marketing campaigns is simple. You can design and customize your newsletter templates, landing pages, and marketing automation workflows with an intuitive drag-and drop-editor and email creator.

Targeted and personalized communication helps you increase email engagement rates

You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data you can create segments of people sharing common traits. Use the information you gather to display dynamic content in your emails. Dynamic content is known as “smart HTML” and allows you to show different images, CTAs, and wording, depending on your customers’ preferences and actions.

What Makes a Good Lead Magnet? We already know that a lead magnet needs to provide value for free. But if you want your lead magnet to be highly effective, here are 5 criteria for you to consider:

Easily consumed

Lead magnets are only effective when the audience uses them, so if you deliver a 300-page manifesto, you won’t gain traction.

Actionable

Lead magnets need to provide a tool/skillset, or useful information that your audience can apply.

Creates noticeable improvement

People continue to buy products and services if they work well. Your lead magnet will become successful if it’s as valuable as your products and services.

Relevant

If you’ve done your homework about your prospects, you’ll have no trouble coming up with a lead magnet subject that solves problems.

Immediately available

People love instant gratification, so give it to them right then and there.

Promise to take you on top Take your website to TOP of Email Marketing

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