Custom Google Analytics Reports Created by the Experts
Google Analytics provides some great preconfigured reports to work with out of the box, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool. Thankfully, Google Analytics experts have taken the time to create templates for the custom reports they find most valuable and make them available for anyone to install via the Solutions Gallery.
Not only is this a huge time saver, it’s also a great way to get ideas for reports you might not otherwise think to create. After all, you’ve got access to the templates and systems that some of the best thinkers in analytics use on a day-to-day basis, and you can customize them even further according to your needs! In this article I’ll review 12 custom reports that pretty much all marketers will want in their toolbox. (Note: I’ve left out paid search and ecommerce reports because they’re both areas I don’t have much experience in, and I don’t want to recommend reports whose value I can’t gauge accurately. If you search “PPC” or “ecommerce” in the Solutions Gallery you’ll find lots of good reports you can install!)